My Key Focus
I combine strategic thinking, creativity, technical expertise, and leadership skills to drive impactful campaigns and deliver measurable results.
#1
HARD SKILLS
- Client-Centric Approach – I take pride in building strong client relationships and ensuring every project reflects their brand identity, goals, and vision.
- Website Management – Manage over 200 client websites daily, ensuring they are regularly updated, fully maintained, secure, and optimized for performance and engagement.
- WordPress Expertise – Skilled in designing visually stunning, responsive, and dynamic websites using WordPress CMS. Experienced in developing multifunctional and complex web solutions.
- Client Branding – Expert in showcasing a client’s brand through customized themes and plugins that enhance functionality, security, and SEO performance.
- Page Builders – Proficient in Divi, Elementor, Gutenberg, and HubSpot page builders for creating flexible and visually appealing layouts.
- MS Platforms – Experienced with WordPress, Drupal, HubSpot, Shopify, and WooCommerce for developing both dynamic and eCommerce websites.
- UX/UI Design – Strong understanding of UX and UI principles, applying user-focused design strategies to every project for an optimal browsing experience.
- Innovative Design Solutions – Skilled in delivering creative and cohesive web designs through dynamic colour schemes, modern typography, intuitive sitemaps, and clean wireframes.
- Design & Development Tools – Proficient in Adobe Photoshop, Illustrator, InDesign, Figma, MySQL, cPanel, and WHM Cloud Server.
- SEO & SEM Optimization – Well-versed in SEO and SEM best practices; experienced in improving search rankings and online visibility through continuous optimization.
- Google Tools Integration – Knowledgeable in setting up and managing Google Ads and Google Analytics to drive traffic and track performance for websites and eCommerce platforms.
- Troubleshooting & Problem Solving – Regularly identify, troubleshoot, and resolve technical issues, while proactively developing solutions to prevent potential problems during development.
- High-Quality Coding – Proficient in HTML5, CSS3, PHP, C#, JavaScript, React, and Laravel; experienced in applying these languages across websites, emails, surveys, and digital campaigns.
- Development Tools & Processes – Experienced with Continuous Integration (CI), GitHub, Microsoft SharePoint, and Microsoft Dynamics CRM.
- Domain & Hosting Management – Daily experience with domain registration, web hosting, email setup, website migration, redesigns, and updates.
- Agile Methodology – Practice Agile and DevOps methodologies, regularly participating in sprint planning and team meetings to ensure smooth project delivery.
- Project Management – Experienced in leading website projects from concept to launch, including client consultation, sitemap creation, design, development, testing, and final handover. Capable of managing multiple projects simultaneously with strong communication and organizational skills.
- Client Relationship Management – Adaptable and responsive to client needs, efficiently handling feedback and implementing changes or new features within tight deadlines.
soft skills
Other Skills
- Strong Communication – Clear, confident, and professional in both written and verbal communication with clients, teams, and stakeholders.
- Client Relationship Building – Skilled at developing trust-based relationships, understanding client needs, and ensuring long-term satisfaction.
- Adaptability & Flexibility – Quick to adjust to changing project requirements, client feedback, and evolving technologies.
- Collaboration & Teamwork – Experienced in working within cross-functional teams, contributing to Agile environments, and supporting shared project goals.
- Creative Problem-Solving – Proactive in identifying challenges and developing innovative, user-focused solutions under tight deadlines.
- Attention to Detail – Meticulous in maintaining accuracy and consistency across design, code, and content to ensure high-quality deliverables.
- Time Management – Skilled at managing multiple complex projects simultaneously while meeting deadlines and maintaining quality.
- Leadership & Mentorship – Capable of guiding team members, delegating tasks effectively, and motivating others to deliver their best work.
- Strategic Thinking – Able to align digital solutions with business goals, ensuring each project supports brand growth and online visibility.
- Empathy & Emotional Intelligence – Understand and anticipate client and user needs, ensuring that interactions are positive, constructive, and human-centered.
- Professionalism & Integrity – Committed to ethical practices, transparency, and maintaining a high standard of professional conduct.
- Continuous Learning – Passionate about staying updated with the latest web technologies, design trends, and SEO best practices.
Lucinda Scheepers
Website Manager & SEO Specialist
Dedicated, Loyal
& Hard-working
“Be the change you want to see in the world”. Nelson Mandela
